Recycling Revamp Continues

24 Aug 2018 9:50 AM | Jen Dabbs (Administrator)

At this week's WasteCon “Fighting Contamination" workshop, representatives from The Recycling Partnership, Waste Management, Keep America Beautiful and the Southeast Recycling Development Council had attendees brainstorm ways to reduce contamination in their local areas.

One theme that stuck out was public education and the challenge of getting people to change their behavior. The Recycling Partnership advocated for a simplified marketing approach that used a more “direct ask” (e.g., a poster with bold letters saying “Don’t bag your recycling”) to initiate one change at a time instead of listing off multiple steps for people to take. Keep America Beautiful emphasized the need for consistency in education.

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